We have all, directly or indirectly, seen and felt the impact that the COVID-19 pandemic has had on global economies and local businesses, from price changes and store closures to mass layoffs. As businesses continue to navigate and evolve through the myriad of changes brought on by the pandemic, Charles Darwin’s words continue to ring true today: “It is not the strongest or the most intelligent who will survive but those who can best manage change.”
It all started 6 years ago on her daughter’s seventh birthday. Using icing tips she had bought from the dollar store, Sobia Kamran created a beautiful cake that impressed her family and friends.
Like many women these days, Sobia wanted to stay home with her kids but also wanted to utilize her creativity and talent. She started baking cakes and cupcakes for events like school bake sales and friend’s parties and pretty soon became a baking expert. With a little encouragement from her husband, this little hobby soon turned into a part-time business opportunity.