You may not know her name but you have probably seen her.

In 2011, Rasha Al-Katta's smiling face was visible across the city as part of the United Way's campaign to raise awareness about the organization. Volunteers like Ms. Al-Katta were asked to pose for the posters instead of models.

“I thought it would be fun. I didn't even know that it would be splattered everywhere. I thought it would just be in the newspaper but then people started texting me ”˜Rasha we saw your poster in Rideau or at Place D'Orleans!'. It was pretty exciting,” Ms. Al-Katta shared.