With a name that sounds like a fatwa on footwear, Halal Socks is a company that makes colourful, festive, Muslim-themed socks that aim to celebrate Islam and fight Islamophobia. Founded by Toronto couple Sherry and Sara Qureshy, the brand was launched into the international limelight last year when Prime Minister Justin Trudeau wore their Eid Mubarak socks to the Pride Parade (the parade happened to fall on Eid ul-Fitr). The story was picked up by news outlets around the world and Halal Socks got a publicity boost that a start-up can only dream of.