Dr. Jean-Baptiste Litrico is Associate Professor of Strategy and Organization, Distinguished Faculty Fellow of Strategy, and Director of the Centre for Social Impact at the Smith School of Business, Queen's University. Professor Litrico’s research examines how organizations and industries respond to changing societal demands. His research interests include social innovation, institutional change, and the management of environmental issues.
I, Marya Besharov, am an Associate Professor of Organizational Behavior at the ILR School at Cornell University. I study how organizations and their leaders sustain competing goals, focusing in particular on hybrid organizations such as social enterprises and mission-driven businesses that seek to address deeply rooted societal challenges while also making a financial profit. I received a BA in Social Studies, an MA in Sociology, and a PhD in Organizational Behavior from Harvard University. I also hold an MBA from Stanford University.